“Wait…how do you spell business? ”
I sent a text to myself just to use the spell check.
Once I reassured myself of the spelling (my second grade teacher Mrs. Kunz would be so disappointed) I then became angry.
Why didn’t someone (preferably one of those 7 employees) tell that “bisness” owner that his sign was incorrect?! As a consumer I have always been infatuated with marketing. I like aesthetics. I used to drink Nuvo just so I could save the bottles. My business cards for this blog are gorgeous. The logo is in the center with a glossy finish. Ambiance is everything. Your product can be average but the way its packaged will determine what target audience it attracts.
My grandmother was a small business owner. She had a wedding and party center. She was a very proud woman. She poured her life into that little shop on Farmers Boulevard. There was no official closing time. All Occasion Decor Inc closed when all orders were done or when diet Pepsi couldn’t keep her awake anymore. She would then go to her nearby apartment and eat Breyers vanilla ice cream and fall asleep with the TV watching her. She was dedicated but was she studious and detail oriented?
She left a legacy. The hood still misses “The Balloon Lady.” There was standing room only at her funeral. Yet I wonder if she ran a business instead of a “bisness”, would she have been more successful? Orders could have been more timely. Bookkeeping could have been tighter. I’m sure there were seminars that could have been attended or more books to be read. Meanwhile, she missed crucial turning points. We were family owned and operated because that was the only time we could spend with her.
Ask yourself this…
Are you going to leave behind generational wealth or debt? Are you a “bisness” or a business?
How do you market yourself? Are there poisonous pessimistic pissy people pushing you down?
What fear causes you to wake up at night in a cold sweat?
Are you a small “bisness” with the potential to be a large globe changing BUSINESS?
~Shaun M. Nickens